Apple's 'Mac Guy' And 'PC Guy' Continue Banter In Online Spot
In it, PC guy and Mac guy--played by John Hodgman and Justin Long--engage in their usual banter from a right-hand video box on viewers' screens. The two then direct their attention to a separate leaderboard at the top of the screen, which displays a failed attempt by PC guy to promote Microsoft's Vista operating system in typical static banner ad fashion.
"Since we launched the [PC guy/Mac guy] ads 18 months ago, they've become a real phenomenon," says Zach Leary, director of interactive creation at TBWAChiatDay's Media Arts Lab, which the agency formed in mid-2006 to handle its Apple account.
"We've run the [PC guy/Mac guy] ads online before, but this is our biggest and boldest push ever," Leary says. "Instead of repurposing a TV spot, we developed an original script perfect for the Web, and then came up with the synced roadblock to engage people even further."
This week, the ad ran on technology-focused sites like CNET.com, News.com, and Engadget.com. Next week, it is scheduled to run on general news sites, including CNN.com and Wall Street Journal's WSJ.com, among other sites, Leary says.
Leary declined to comment on early response to the ad, which debuted on Monday, but it had been viewed on YouTube over 70,000 times by Wednesday afternoon. By contrast, an Apple TV ad playfully knocking Microsoft's Vista has been viewed less than 126,000 times since being uploaded onto YouTube in February.
"We don't disclose the success of our clients' campaigns, but I can tell that original content is much more effective in engaging consumers than repurposed content," said Leary. "This ad is a perfect example of that."
According to Leary, there are more and similarly creative Apple ads in the works for the Web. Apple did not return press queries on Wednesday.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Apple's 'Mac Guy' And 'PC Guy' Continue Banter In Online Spot "
Leave a Comment