• November 23, 2007

In an effort to upgrade the environmentally friendly image of its print staple, the Yellow Pages Association (YPA) added a "Yellow is Green" section to its Web site.

The trade organization includes Yellow Pages publishers, sales representatives, paper manufacturers and vendors--and visitors will find news about the YPA's "green" policies and future initiatives, FAQ's and tips for recycling outdated directories, as well as info on products that recycled YP materials are used to manufacture (like pet bedding and cereal boxes).

"The Yellow Pages industry takes environmental issues very seriously, and our paper manufacturers, printers and publishers collaborate to develop recyclable advertising products," says Neg Norton, president of the YPA. "The 'Yellow is Green' Web site highlights these efforts."

The site launch was timed to coincide with "America Recycles Day" on November 15.

--Tameka Kee