News Brief

Financial Services Remains Largest Online Ad Category

Nov 26, 2007, 7:00 AM
  • Comment
  • Recommend (2)
Subscribe to Online Media Daily
Financial services remain the largest online advertising category in the United States, after the conglomeration of "consumer related" categories such as automotive and media advertisers, according to eMarketer Senior Analyst Lisa Phillips.

The industry accounted for 15% of all online advertising in the first half of 2007, or $1.5 billion worth of Internet ads, an increase of 18.7% over the same period in 2006, according to eMarketer calculations of the latest figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB/PwC).

That equals the industry's entire online spending for 2005, when financial services accounted for just 12% of the total US online advertising spend.--Tanya Irwin

Be the first to comment on "Financial Services Remains Largest Online Ad Category"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives