This week's measurement data for the week ending February 24 is on Multi-Category Commerce Sites, News & Information Sites, Advertisers and Banners. The Nielsen data is based on audience measurement of more than 62,000 U.S. panelists who have home Internet access.
Top 10 Multi-Category Commerce Sites | ||
Site | Unique Audience (000) | Active Reach (%) |
ebay.com | 8,718 | 10.86 |
amazon.com | 7,308 | 9.1 |
customoffers.com | 1,497 | 1.86 |
coolsavings.com | 1,198 | 1.49 |
eshop.msn.com | 1,118 | 1.39 |
dealtime.com | 1,057 | 1.32 |
bizrate.com | 742 | 0.92 |
auctionwatch.com | 742 | 0.92 |
ebaystores.com | 683 | 0.85 |
got2goshop.com | 672 | 0.84 |
Multi-Category Commerce | ||
Composition (%) | ||
MALE | 48.7 | |
FEMALE | 51.3 | |
AGE | ||
2-11 | 2.3 | |
12-17 | 9.4 | |
18 - 20 | 3.5 | |
21 - 24 | 3.6 | |
25 - 34 | 19.4 | |
35 - 49 | 33.2 | |
50 - 54 | 9.8 | |
55 - 64 | 12.3 | |
65 - 99 | 6.6 | |
Top 10 News & Information Sites | ||
Site | Unique Audience (000) | Active Reach (%) |
msnbc.com | 3,947 | 4.92 |
cnn.com | 3,695 | 4.6 |
about.com | 3,118 | 3.88 |
weatherbug.com | 2,804 | 3.49 |
weather.com | 2,252 | 2.81 |
nytimes.com | 1,454 | 1.81 |
usatoday.com | 1,149 | 1.43 |
washingtonpost.com | 929 | 1.16 |
abcnews.go.com | 920 | 1.15 |
encarta.msn.com | 784 | 0.98 |
News & Information Category | ||
Composition (%) | ||
MALE | 52.2 | |
FEMALE | 47.8 | |
AGE | ||
2-11 | 2.7 | |
12-17 | 9.4 | |
18 - 20 | 3.2 | |
21 - 24 | 3.8 | |
25 - 34 | 17.4 | |
35 - 49 | 31.9 | |
50 - 54 | 10 | |
55 - 64 | 12.8 | |
65 - 99 | 8.7 | |
Top 10 Advertisers, ranked by Impressions | ||
Impressions (000) | Unique Audience (000) | |
Aol Time Warner Inc | 752,276 | 30,811 |
Microsoft Corp | 736,447 | 28,582 |
Yahoo! Inc | 467,854 | 23,561 |
Bertelsmann Ag | 421,338 | 15,852 |
Ebay Inc | 199,587 | 15,856 |
Sony Corp | 177,909 | 25,937 |
Barnes & Noble Inc | 149,180 | 18,660 |
Usa Networks Inc | 132,785 | 11,399 |
Tmp Worldwide Inc | 112,131 | 6,370 |
Amazon.Com Inc | 111,313 | 18,597 |
Top 10 Banners, ranked by Unique Audience | ||
Advertiser | Unique Audience (000) | Reach % |
Sharebuilder Securities Corp | 9,531 | 12.02 |
Bonzi Software Inc | 9,509 | 12 |
Travelocity.Com Lp | 8,979 | 11.33 |
Proven System | 8,457 | 10.67 |
1-800-Flowers.Com Inc | 7,485 | 9.44 |
Bank One Corp | 7,267 | 9.17 |
Cdnow Inc | 6,731 | 8.49 |
1-800-Flowers.Com Inc | 6,533 | 8.24 |
Classmates Online Inc | 6,489 | 8.19 |
H&R Block Inc | 5,860 | 7.39 |