Commentary

Word Up

With the undeniable draw of a video titled “Baby Got Book” (sung to the tune of Sir Mix-A-Lot’s “Baby Got Back”), GodTube was the fastest-growing Web site among U.S. Internet users for the month of August according to comScore, boasting a growth rate of 973 percent after Rogers and Cowan began a national media marketing push. That month, 1.66 million visitors spent an average of four minutes on the site. (Incidentally, “Baby Got Book” clocks in at 4:25, including the “Oh my goodness, look at her bible” intro, suggesting not many users stuck around to watch a righteous hipster ask a guy in a Transformers costume if he’d heard of Jesus in “Starscream converts to Christianity.”)

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