News Brief
Beam Launches 100 Años Verde Tequila
Nov 30, 2007, 5:00 AM
Beam Global Spirits & Wine, Inc. a Deerfield, Ill.-based unit of Fortune Brands, Inc. is launching 100 Años Verde Tequila under the Sauza brand. 100 Años Verde is the most recent addition to the 100 Años family to join the portfolio in the United States. 100 Años Verde is now available on retail shelves.
The company says the 100 Años portfolio is the No. 1 tequila portfolio in volume in the Mexican tequila wholesaler market and No. 2 tequila family in the Mexican retail market.
The company is gearing the spirit to 24-to-40-year-old male tequila aficionados for both neat and cocktails. Point-of-sale materials include case cards, posters and shot glass gift packs to drive consumer awareness at off-premise locations will support.
--Karl Greenberg
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