Huffington: Next Big Thing On Internet = Logging Off
At first, the Terminator seems like a threat to the movie's mother-and-son protagonists, Sarah and John Connor. But "little by little, [Sarah] realized that it was her only true friend," Huffington explained Thursday at the New York offices of Universal McCann.
In other words, just like the Connors survived by embracing the Terminator, Huffington said, "the only agency people who'll succeed are those who fully integrate."
In front of agency head Nick Brien and rows of low- and mid-level creatives and planners, Huffington touched on a number of pet convictions, from the failures of mainstream media and the U.S. government with respect to the Iraq war to the potential for the Web to further transform political races and activism in this country.
The rarely demure Huffington also took the opportunity to predict the "next big thing on the internet" is disconnecting--which might have seemed oxymoronic were it not more of a lifestyle comment.
"Everybody's so overloaded," she said, explaining that our "inner lives" are failing to be nourished in this digital age. Also, added Huffington, "we are an incredibly sleep-deprived society and we're paying an incredible price for it."
Huffington drew on lessons from her experience in politics for her audience of young agency types.
"Fear trumps everything," she insisted. "If people are afraid and you make them feel safe, they'll buy anything."
Evoking the bad practices of some traditional agencies, she also described how many political campaigns have halfheartedly embraced the promise of the new digital age.
"Very often they hire good Internet people," Huffington said, "and then put them in a room."
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Huffington: Next Big Thing On Internet = Logging Off"
Leave a Comment