• The Hollywood Reporter, Thursday, December 6, 2007 11 AM

Despite its ratings freefall, advertisers are still shelling out big bucks for integration fees on NBC's "The Apprentice," sometimes as high as the $2 million an episode it commanded when at its peak. However, the Peacock Network is now getting a piece of that revenue for the first time.

Brands signed up this season for "Celebrity Apprentice" include Kodak, Crocs, Dial Yogurt Body Wash, Quiznos, QVC, and Pedigree. "We have a lot of really good sponsors, and traditionally "The Apprentice" has been a tremendous show for selling products,' says Donald Trump, star of thes how.

Trump adds that the integration fees, which until now were split 50-50 between himself and executive producer Mark Burnett, will now be split three ways, with NBC joining in them mix. "The fact that Burnett is sharing the revenue with NBC is self-explanatory," says one media buyer.

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