Around the Net

GM: Just 1 Spot In Super Bowl

Brandweek, Thursday, December 6, 2007 11:19 AM

General Motors will air just one in-game spot in the Super Bowl this year--a 60-second unit for Chevrolet in the second quarter--but will add some pre-game spots. In the 2007 Super Bowl, GM aired three in-game ads, including two 60-second spots and one 30-second unit. The cutback is prompted by a lack of new-product launches timed to the Feb. 3 game, a company rep says.

Chevrolet will place eight spots in Fox's pre-game show, which will air over the course of several hours leading up to the main event. And like last year, Cadillac will have three 30-second units in the post-game wrap-up.

The pace of ad sales for the game has been much quicker than in years past and only two in-game spots are left, Fox has indicated. A year ago CBS still had about 18 spots to sell in mid-January.

Read the whole story at Brandweek »

ad buys, sports

Next story loading