• Ad Age, Wednesday, December 12, 2007 11:32 AM

Returning to the Super Bowl after an eight-year hiatus, Coca-Cola is mulling another appearance, according to a person familiar with the situation. Using two clever ads from Wieden & Kennedy last February, Coca-Cola scored creatively in consumers' eyes--even though its ads had appeared during "American Idol" and in movie theaters before appearing on the Super Bowl.

One Coke ad looked like a video game, featuring an animated do-gooder character passing out the company's popular soda to others he encountered. The other took an offbeat look at what happens inside a vending machine.

PepsiCo has held sway at the game for years, using it as a platform to promote everything from Diet Pepsi--which Ray Charles sang about in 1991--to its flagship drink touted by Britney Spears and Yahoo in 2002. Super Bowl XLII takes place Feb. 3 in Phoenix and will air on the Fox network.

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