• by Jack Loechner , Staff Writer @mp_research, March 17, 2002

Top Web Advertisers, Surfers and Travelers

As part of our publication of Nielsen Web data for the convenience of buyers and planners, the following is the latest release of top advertisers during the 4th week in February. In addition, average web usage and penetration in the month of January is included. And, most recent data for the week of March 10 on travelers and travel sites shows that more than half of travelers are between the ages of 25 and 49, with another 25% between 50 and 64.

Top 25 Web Advertisers Week end of February 24, 2002, U.S.
Advertiser	Impressions	Reach %
1. Aol Time Warner Inc	781,798,788	40.02
2. Microsoft Corp	663,921,777	35.15
3. Bertelsmann Ag	408,626,663	20.00
4. Yahoo! Inc	401,070,994	28.58
5. Sony Corp	227,468,864	34.54
6. Ebay Inc	215,463,637	21.73
7. Usa Networks Inc	154,863,148	15.27
8. Barnes & Noble Inc	148,231,720	22.95
9. Tmp Worldwide Inc	128,505,781	10.00
10. Amazon.Com Inc	118,507,476	24.09
11. Classmates Online Inc	117,560,129	27.53
12. Electronic Arts Inc	113,424,151	3.74
13. Bonzi Software Inc	102,485,101	19.82
14. Sabre Holdings Corp	99,058,809	19.50
15. Allstate Corp	95,913,089	14.99
16. Bank One Corp	85,825,661	24.34
17. Netstock Corp	81,405,809	22.46
18. Ediets.Com Inc	80,633,408	22.65
19. Cassava Enterprises Ltd	79,095,207	14.16
20. Citigroup Inc	78,217,179	20.88
21. Homestore.Com Inc	67,241,819	9.58
22. Walt Disney Co	63,333,601	8.59
23. Oxygen Media Inc	62,736,145	12.65
24. Ameritrade Holding Corp	62,003,354	20.11
25. Gravitydirect	61,973,647	10.43

Average Web Usage Month of January 2002, U.S.
Number of Sessions per Month	21
Number of Unique Sites Visited	47
Time Spent per Month	11: 27: 08
Time Spent During Surfing Session	32: 56
Duration of a Page viewed	00: 55
Active Internet Universe	104,793,266
Current Internet Universe Estimate	164,139,614

Travelers Week ending March 10, 2002
	Composition (%)
MALE	47.3%
FEMALE	52.7
AGE
2 - 11	1.2
12 - 17	4.5
18 - 20	2.7
21 - 24	4.3
25 - 34	20.1
35 - 49	35.3
50 - 54	11.4
55 - 64	13.8
65 - 99	6.7
Top 10 Travel Sites
	Unique Audience (x000)
mapquest.com	2,544
Expedia Travel	1,990
Travelocity	1,803
orbitz.com	1,118
southwest.com	800
cheaptickets.com	732
aa.com	695
priceline.com	661
delta.com	650
hotwire.com	575

Source: Nielsen//NetRatings

Nielsen//NetRatings Audience Measurement Service provides estimates based on a sample of households that have access to the Internet. The Internet universe is defined as all members (2 years of age or older) of U.S. households which currently have access to the Internet.