• by Karlene Lukovitz  @KLmarketdaily, December 12, 2007

Moderator David Baker, VP Email Solutions, Avenue A/Razorfish, provided attendees with this handy industry breakdown:

* 56% use an in-house system

* 33% use an ESP

* 39% use an advanced ESP

* 15%Â use a hosted service and outsource full service

* 15% use a third-party deliverability service

* Â 46% are using in-house and also using outsourcing services

* 36% of marketers using in-house systems are considering shifting to an outside option

Â

Â

Â