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IAC To Employ Brightcove Platform For Web Video

Dec 19, 2007, 7:00 AM
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Web video company Brightcove has reached a deal with media company IAC to provide IAC's properties with a platform to create, manage, publish, distribute and monetize video on the Web.

Ticketmaster, Citysearch and 23/6 are among the first IAC brands to use Brightcove's service. IAC has been a minority stakeholder in Brightcove since December 2006.

Under the agreement, any IAC business can use Brightcove's on-demand platform to publish video content to their sites, manage syndication and viral distribution, integrate advertising and launch independent or integrated consumer media campaigns.

--Gavin O'Malley

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