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GlaxoSmithKline Ready To Go With WPP?

  • Reuters, Thursday, December 20, 2007 11:30 AM
Drugmaker GlaxoSmithKline is set to consolidate its North American consumer health media account at WPP Group's MediaCom, according to insiders. And that could leave Havas' MPG and others on the company's current agency roster out in the cold.

Glaxo, with products including Nicorette, Breathe Right, weight-loss treatment Alli and Aquafresh and Sensodyne toothpastes, is the No. 2 drug company with sales of $6.3 billion last year. If WPP has indeed snared the business, it would follow two big wins for the holding company, which also recently got work from computer manufacturer Dell and South Korea's LG Electronics.

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