News Brief
Unilever Debuts Novella On Univision
Dec 24, 2007, 5:00 AM
Unilever, the makers of Caress body washes and beauty bars, and Univision, the nation's leading Spanish-language broadcast network, have brought the network's first-ever novella to air online to the TV screen.
The six-episode novella, "Mi Adorada Malena" (My Beloved Malena), which originally debuted online at Univision.com in July, was created to help launch Caress Exotic Oil Infusions body washes and celebrate strong and enchanting Latinas. It was so successful with online viewers that "Mi Adorada Malena" premiered on the Univision Television Network in a one-hour special on Saturday.
--Nina M. Lentini
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