Isobar Extends Search Prospects, Acquires Extenseo, Merges With iProspect
Aegis did not disclose the purchase price, but Extenseo, which was founded in 1998, has gross assets valued at $2 million.
Extenseo will become part of Isobar's already fast-growing search network, and will be re-branded as iProspect, a move that will expand Isobar's iProspect network to a total of 12 countries. Isobar acquired iProspect in 2003.
According to a recent report from RECMA, Isobar already is the world's largest interactive ad agency network, with 2,160 employees as of year-end 2006.