Isobar Extends Search Prospects, Acquires Extenseo, Merges With iProspect
by Joe Mandese,
Dec 27, 2007, 7:30 AM
Aegis Group's Isobar network, already the largest digital advertising services group in the world, just got bigger. Aegis this morning said it acquired Extenseo, the No. 1 search marketing agency in Belgium from Belgacom Skynet.
Aegis did not disclose the purchase price, but Extenseo, which was founded in 1998, has gross assets valued at $2 million.
Extenseo will become part of Isobar's already fast-growing search network, and will be re-branded as iProspect, a move that will expand Isobar's iProspect network to a total of 12 countries. Isobar acquired iProspect in 2003.
According to a recent report from RECMA, Isobar already is the world's largest interactive ad agency network, with 2,160 employees as of year-end 2006.
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