Commentary
Nielsen Data on Multi-Category, News and Information Sites
- by Jack Loechner , Staff Writer @mp_research, November 6, 2002
e-Tailers are outselling re-Tailers in this weeks Nielsen Internet site data, while the weather plays a big part in the information sector.
| Top 10 Multi-Category Commerce Sites | ||
| Audience (000) | Active Reach (%) | |
| eBay | 10,037 | 12.47 |
| Amazon | 7,418 | 9.22 |
| Yahoo! Shopping | 5,493 | 6.83 |
| MSN Eshop | 2,060 | 2.56 |
| coolsavings.com | 1,127 | 1.4 |
| DealTime | 1,098 | 1.36 |
| Wal-Mart Stores | 950 | 1.18 |
| auctionwatch.com | 777 | 0.97 |
| Target | 699 | 0.87 |
| QVC | 690 | 0.86 |
| Demographics for Multi-Category Commerce Category | ||
| Composition (%) | ||
| MALE | 48.6 | |
| FEMALE | 51.5 | |
| AGE | ||
| 2 - 11 | 2.6 | |
| 12 - 17 | 9.7 | |
| 18 - 24 | 6.5 | |
| 25 - 34 | 20.0 | |
| 35 - 49 | 34.0 | |
| 45+ | 38.4 | |
| 55+ | 17.1 | |
| 65+ | 5.8 | |
| Top 10 News & Information Sites | ||
| Audience (000) | Active Reach (%) | |
| CNN | 4,964 | 6.17 |
| About Network | 4,957 | 6.16 |
| WeatherBug.com | 4,303 | 5.35 |
| Yahoo! News | 3,717 | 4.62 |
| MSNBC | 3,603 | 4.48 |
| Weather Channel | 3,364 | 4.18 |
| Yahoo! Get Local | 2,398 | 2.98 |
| Time Inc | 2,232 | 2.77 |
| The New York Times | 1,583 | 1.97 |
| ABC News | 1,580 | 1.96 |
| Demographics for News & Information Category | ||
| Composition (%) | ||
| MALE | 50.1 | |
| FEMALE | 49.9 | |
| AGE | ||
| 2 - 11 | 2.6 | |
| 12 - 17 | 10.1 | |
| 18 - 24 | 6.7 | |
| 25 - 34 | 18.3 | |
| 35 - 49 | 34.2 | |
| 45+ | 39.7 | |
| 55+ | 18.8 | |
| 65+ | 7.1 | |
Source: Nielsen//NetRatings
Audience Measurement Data
Week ending Oct. 20, 2002
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.