News Brief
CVS Pharmacy Starting Monthly Magazine
Jan 24, 2008, 5:00 AM
In May, CVS Pharmacy will begin delivering Great Health Magazine to half a million high-end customers.
The custom monthly magazine, sponsored by CVS, is aimed at women, which CVS says influence up to 80% of the health-care decisions for their households.
The magazine will contain news and advice from experts on a different health-care category every month. Great Health will have its own Web site with links to CVS online, which will house an e-mail newsletter, offering storewide promotions and events.
--Karl Greenberg
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