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Break Launches Men's Ad Network

Jan 29, 2008, 8:00 AM
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Break has launched three new branded properties and the Break Men's Ad Network to create Break Media, a vehicle for advertisers to reach the 18- to-34-year-old men's audience online.

Combined with Break.com, the three new sites (Cage Potato, Chickipedia, Holy Taco) and the network of third-party sites provide targeted content across various genres such as gaming, finance, comedy and sports. The wholly owned properties and Break Men's Ad Network will be housed under the newly formed Break Media.

Brands including Universal Pictures, Axe Vice, Paramount, Verizon, Lionsgate, Sony Pictures, HBO and Disney have partnered with Break thus far.

--Tanya Irwin

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