Initiative Makes Sattler EVP, Handles Kia, Hyundai
Another new piece of business, Cadbury Schweppes, will also be operated from the West Coast.
Agency CEO Richard Beaven said Sattler has "been a pioneer throughout his career, and his comfort working in both traditional and digital environments makes him the right person" for the assignment.
Sattler, who will build a team to work on Hyundai/Kia, had been executive vice president/general manager for PHD in Detroit, working on the Chrysler account since 2004. In addition to more traditional duties, he also oversaw a consumer insights group and new interactive marketing group.
Sattler previously spent 12 years at TBWA/Chiat/Day in Los Angeles, becoming director of media strategy. In 1997, he joined Leap Partnership. Two years later, he joined Doner in Detroit and headed a team that worked on the Mazda account, among others.