LG Electronics To Offer 'Techorating' Tips

January 31, 2008

Celebrity interior designer Doug Wilson is working with LG Electronics to help consumers by offering tips and ideas on how to "techorate" their homes by melding innovative consumer electronics with interior design. Techorate is a term coined by LG Electronics that refers to the integration of technology into the overall decorative theme of a home.

Wilson, perhaps best known for showcasing his design expertise on TLC's "Trading Spaces," is working with LG Electronics as the first official "Techorator" to develop consumer tips and tricks to guide them through the techorating process.

LG's consumer research also found that nearly half of Americans (47 percent) find it challenging to understand the functions and features of new television models.

--Nina M. Lentini

electronics

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