Inside the magazine are two collectible holographic Nascar covers of Dale Earnhardt Jr. Consumers can get a free box of Cheez-It snack crackers via an in-store coupon upon purchase of an issue of a TV Guide.
In addition, a holographic ad featuring the #5 Cheez-It/CarQuest Chevrolet appears on the back cover of the Feb. 11 issue, complementing the two collectible holographic covers of Earnhardt.
--Nina M. Lentini