• February 15, 2008

To commemorate its 25th birthday Hasbro, Inc.'s iconic My Little Pony brand will kick off a year-long global celebration on Monday at the Hasbro Toy Fair showroom in New York City.

Titled "The My Little Pony Project: 25 Ponies for 25 Years," the program celebrates girls and their imaginations. As part of the initiative, the My Little Pony brand will invite international pop culture influentials such as celebrities, fashion designers, brands, artists, collectors, and kids to design a collection of 25 one-of-a-kind My Little Pony 18-inch figures.

--Nina M. Lentini