GoFish Launches Vertical Distribution Ad Network

by Gavin O'Malley, Feb 19, 2008, 7:45 AM

• Comment
• Recommend (1)
• Tweet
• 

Youth entertainment and media company GoFish Corp. is launching a vertical distribution ad network for marketers to reach the 17.4 million Web users ages 6 to 17.

For advertisers, kids and teens represent an important consumer segment. Teens alone have a total annual aggregate income of $80 billion, while the buying power of kids is expected to total $21.4 billion in 2010. Combined, kids and teens influence an additional $225 billion in spending by their parents. Each month, there are over 30 million 6- to-17-year-olds online in the U.S., according to comScore Media Metrix.

"The number of new sites in the combined categories of kids entertainment and teen Community grew nearly 50% from fourth-quarter 2006 to 2007," says Tabreez Verjee, president of GoFish Corp. "However, smaller sites do not always have the infrastructure to monetize their ever-growing reach, and that creates an opportunity for the GoFish Network and the sites to build mutually beneficial relationships."

The publicly traded GoFish will distribute broadband content across its network, generating additional branded inventory to support all forms of online advertising including rich media and video.

The GoFish network's reach ranks it as the third-largest audience in the kid/teen category in the U.S.--only behind Disney Online and Nickelodeon Kids & Family--and reaches over 62 million unique users per month worldwide.

In January, the 17.4 million U.S. user base spent over 657 million minutes within network sites--delivering nearly 553 million page views, according to comScore. The average of 1.2 minutes per page rivals time spent on top destination sites in the kids' category.

"The list of marketers already using GoFish to reach young people online says it all," said Jim Moloshok, the company's executive chairman. "We not only give marketers a one-stop opportunity to reach kids, tweens and teens, but an alternative to leading publishers in the space."

Advertisers that have turned to the GoFish Network to reach youth include Activision, AT&T Wireless, Build A Bear, Cartoon Network, Disney, Electronic Arts, Hewlett Packard, Kellogg's, Konami, Lego, Mead Paper, Microsoft, Nintendo, Random House, Sony and Verizon Wireless.

The GoFish Network is anchored by Miniclip.com, the Internet's largest dedicated online games Web site, as well as several popular online youth brands including Cartoon Doll Emporium, a leading dress-up game destination for girls ages 6-16; Cookie Jar Entertainment, a global independent producer, marketing and brand manager of such renowned children's properties as "Magi-Nation," "The Doodlebops," "Caillou," "Spider Riders" and "Johnny Test"; GameGecko.com and Hallpass.com, popular gaming sites; Piczo, the leading teen site for self expression; Rocketon, Whyville, the only learning-based virtual world for kids; several top sites within the Demand Media network including Arcade Town and Flowgo; and GoFish.com, the company's owned-and-operated destination featuring video content specifically programmed for the hard-to-reach youth demos.

To expand the assortment of content presented by GoFish, the company recently partnered with Viacom to offer premiere content from dozens of Viacom properties including highlights from shows like "The Daily Show with Jon Stewart," "The Colbert Report," "South Park," "SpongeBob Squarepants," "Ren & Stimpy," "Beavis & Butthead," "Laguna Beach," "Real World," "My Super Sweet Sixteen," and many other programs for ad-supported viewing on GoFish.com.

• Comment
• Recommend (1)
• Tweet
• 

Be the first to comment on "GoFish Launches Vertical Distribution Ad Network"

Leave a Comment