News Brief

Gamers Get QUAKE LIVE For Free, IGA Manages Ads

Id Software, publisher of the long-running multiplayer online game QUAKE, has tapped IGA Worldwide to manage the advertising, sponsorship and branding opportunities in and around the forthcoming QUAKE LIVE game.

Mesquite, Texas-based id will host the game at quakelive.com--and in addition to playing for free, gamers can create profiles, develop teams for "deathmatch" tournaments, and track their stats. Advertisers will have the option to place ads in-game, as well as to sponsor competitions, events and content on the Web site.

--Tameka Kee

Tags: gaming
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