News Brief

Gamers Get QUAKE LIVE For Free, IGA Manages Ads

Id Software, publisher of the long-running multiplayer online game QUAKE, has tapped IGA Worldwide to manage the advertising, sponsorship and branding opportunities in and around the forthcoming QUAKE LIVE game.

Mesquite, Texas-based id will host the game at in addition to playing for free, gamers can create profiles, develop teams for "deathmatch" tournaments, and track their stats. Advertisers will have the option to place ads in-game, as well as to sponsor competitions, events and content on the Web site.

--Tameka Kee

Tags: gaming
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