The deal
follows Hasbro's huge summer success with "Transformers" (worldwide gross: $700 million) and setting up "G.I. Joe" at Paramount Pictures. "Scrabble"--which Hasbro controls in North America and which
rival Mattel sells internationally--is absent from the lineup included in the deal.
Separately, Ira Bernstein, co-president of Lionsgate's syndicated TV outfit Debmar-Mercury, says he has cleared another Hasbro game title--"Trivial Pursuit"--as a game show across nearly 90% of the nation's TV markets: News Corp.-owned stations in Baltimore, Chicago, Dallas, Houston, Los Angeles and New York will air "Trivial Pursuit: America Plays" starting this September.
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