News Brief

Wingstop, Coke Renew Beverage Pact

Feb 22, 2008, 5:00 AM
  • Comment
  • Recommend (2)
Subscribe to Marketing Daily

Tags

Wingstop has signed a multi-year renewal of its existing beverage contract with The Coca-Cola Company. Under the terms of the agreement, Coca-Cola FoodService--the division of Coca-Cola North America that serves the restaurant and food service industry--will supply Wingstop stores nationwide with beverage brands including Coke, Diet Coke and Sprite.

"Wingstop's beverage sales have climbed year after year after year, for the past five years, a significant contributing factor to our overall comp store sales being up for 18 consecutive quarters," said the company.

--Nina M. Lentini

Be the first to comment on "Wingstop, Coke Renew Beverage Pact "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives