News Brief

Scion Puts Docu-Videos On Web Site

Toyota's Scion division is running documentary-style videos on its rich media lifestyle Web site, scion.com/broadband.

The latest is "Stomping Grounds" in which the rotund New York hip hop emcee Biz Markie takes viewers on a tour of his stomping grounds in Harlem and Long Island, going to and fro in a Scion xB.

The 30-minute video was produced by Inform Ventures for Scion. Dentsu's Attik, is Scion's ad agency.

--Nina M. Lentini

Tags: automotive
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