News Brief
Scion Puts Docu-Videos On Web Site
Feb 27, 2008, 5:00 AM
Toyota's Scion division is running documentary-style videos on its
rich media lifestyle Web site, scion.com/broadband.
The latest is "Stomping Grounds" in which the rotund New York hip hop emcee Biz Markie takes viewers on a tour of his stomping grounds in Harlem and Long Island, going to and fro in a Scion xB.
The 30-minute video was produced by Inform Ventures for Scion. Dentsu's Attik, is Scion's ad agency.
--Nina M. Lentini
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