News Brief

Burst Media Launches BurstVideo InBanner Ad Unit

Online ad network Burst Media has come out with a BurstVideo InBanner ad unit, along with the Burst Video Channel.

The BurstVideo InBanner--developed in collaboration with technology company PointRoll--has been designed to help advertisers use existing video assets to deliver a cleaner ad experience with sight, sound and motion next to high-quality Web content.

The unit also serves as a customizable stand-alone ad unit--independent of video content, which once played, leaves behind a brand image to reinforce the advertiser's message. To deliver the unit, Burst has created the Burst Video Channel.

--Gavin O'Malley

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