Revolving PR Door Continues To Spin At Universal McCann
Long-time Universal communications chief Charlotte Hatfield left in January 2007, as did PR manager Kristin Milligan. Hatfield was replaced by Jeremy Miller, who was recruited from Omnicom's TBWA, which he eventually rejoined.
The shuffling occurs as Universal McCann continues to deal with some reputation management and new business issues. Despite having a high-profile management team, the agency's senior executives--especially CEO Nick Brien--rarely make public appearances and are not as visible in the trade press as other media agency chiefs. Over the past year, Universal McCann has also been overshadowed by sister Interpublic agency Initiative, which has been generating good vibes, positive coverage, and an impressive new business record.
The PR turnover, and the dearth of senior management visibility, however, does not appear to have hurt Universal McCann's media attention. According to Google's news index, Universal McCann ranked fifth among the major media agencies in media coverage during 2007, just behind Omnicom's OMD unit, and just ahead of Publicis' MediaVest. Aegis Group's Carat dominated industry coverage during 2007, followed closely by Publicis' Starcom, and WPP Group's MindShare.
|
Google News Indices For Major Media Agencies |
||
|
|
2007 |
Last Month |
|
Carat |
16,700 |
224 |
|
Starcom |
16,300 |
659 |
|
MindShare |
11,500 |
316 |
|
OMD |
10,200 |
93 |
|
Universal McCann |
8,710 |
123 |
|
MediaVest |
8,460 |
131 |
|
Initiative |
6,313 |
65 |
|
Mediaedge:cia |
5,760 |
64 |
|
Zenith Media |
5,130 |
113 |
|
Optimedia |
2,600 |
45 |
|
Horizon Media |
2,490 |
65 |
|
MPG |
2,140 |
22 |
|
MediaCom |
1,500 |
40 |
Source: Google News
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