Some companies may be concerned about losing employees to the Googles and other potentially greener grasses. Not necessarily GroupM. The behemoth's North American HR director said it's actually
optimal to have 20% turnover in a year -- it keeps people on their toes, keeps them engaged and ensures the staff is top-notch. A 20% turnover rate at GroupM means about
800 employees a year replaced. But, Tim Cecere warned, it's a fine line and somewhat of a science -- turnover rates above 20% are cause for concern. Even 30% is an issue. "30% in my agency
is a problem, 20% is just right," he said. Back on the Google issue and employees chasing potentially lucrative options, OMD's Mark Stewart (who joined Cecere on a panel)Â
quipped, "Tell them their stock has fallen off 30%."
