• by March 7, 2008

I have am issue with a report you've included from a Canadian source about Canadian newspapers. While I realize that MediaPost did not write the article, you've chosen to send it to your subscribers. A couple observations:

1. This article deals with readership of newspapers, rather than circulation volumes, which U.S. media normally report. The two are different and there is not always a one-to-one relationship.

2. The article also compares revenue losses at U.S. newspapers with either readership gains or profit margins at Canadian newspapers - apples to oranges at best. In fact, the issue with revenue has more to do with major advertiser spending and overall trends in key categories (auto, employment) than it does either readership or circulation.

Again, I know the article is not yours, but as long as you are forwarding it, I would like a more nuanced picture of the U.S. newspaper business. It's easy to jump on the "print is dead" bandwagon with generalizations -- much harder to actually understand what's going on and report it accurately.