• by January 30, 2009

Man, is this a smart piece! This is a neck of the marketing woods that my company rarely camps out in (although I am coming to the OMMA Behavioral Conference in a couple of weeks), but it would seem that the more open the behavioral targeting industry is, the better.

Each of us is a consumer, an audience member, and in that guise we all resent uninvited, secretive intrusions. I hung up abruptly on the last telemarketer who pretended there was an issue with one of my credit cards so as to make a sales pitch for her "interest lowering" services.