• by Joe Mandese  @mp_joemandese, March 17, 2008

Actually, 360i’s acquisition of i33 relates to one of the themes of this year’s OMMA Global Hollywood conference â€" the notion of nomadic media and distributed, or “portable” content.  That’s something 360i has been doing on its own for some pretty big clients such as NBC, Comedy Central and others, and it’s a capability that i33 will be building on. If you want a look at that, check out the new www.adidas.com/baseball

microsite the shop just created.

Good recent examples of 360i’s distributed content work includes some new widgets and games it just created for another highly topical client: H&R Block. The centerpiece of the campaign is a game called “The Deducter.” The name refers to the protagonist of a new online game application, in which the deducter races to accumulate as many deductions as possible before filing deadline. His arch nemesis: The Auditor.