with some of the supposedly integrated cross-platform marketing programs that agencies have helped his company, New Line Cinema, execute. Without naming names, the evp of digital marketing for the
movie company described at least of these de-siloed efforts as "over-priced garbage."Â In a rambunctious mood, Paddison said marketers who can't keep up with new measurement techniques
don't deserve their jobs (twice), dismissed a moderator question as stupid, and also said the title for the panel was stupid. But at least he doesn't spare his company either:
for example he just admitted that "some films just suck, and it's our job to put lipstick on that pig and lead her to market."Â The best laugh line of the day so far.
