• Mediaweek, Tuesday, March 18, 2008 10:45 AM

"Wizards First Rule," a new live-action weekly series from Disney-ABC Domestic Television Distribution, has been cleared in 84% of markets -- including all the top 50. Apart from main launch partner Tribune Broadcasting, the show has been sold to stations from CBS Television Stations Group to Sinclair to Hearst-Argyle Television to Belo and others.

The program "has generated tremendous response from the broadcast community, resulting in outstanding clearances across the country," says Jed Cohen, executive vice president and general sales manager of Disney-ABC Domestic Television. "To have reached 84% coverage in less than six weeks is a true testament to this concept..."

Based on Terry Goodkind's "Wizard's First Rule" and epic fantasy book series "The Sword of Truth," it will follow the transformation of a woodsman into a magical leader who joins with a beautiful woman to stop a tyrant.

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