GM To Move $1.5 billion Into Digital Marketing
Mar 19, 2008, 7:30 AM
GM is about to move half of its $3 billion budget into digital and one-to-one marketing within the next three years, reports Ad Age. The car category poured $9.42 billion into the ad economy last year. GM spent $197 million in online ads last year, according to TNS Media Intelligence, which included gaming, search, mobile and an array of digital, according to sources.