News Brief

GM To Move $1.5 billion Into Digital Marketing

GM is about to move half of its $3 billion budget into digital and one-to-one marketing within the next three years, reports Ad Age. The car category poured $9.42 billion into the ad economy last year. GM spent $197 million in online ads last year, according to TNS Media Intelligence, which included gaming, search, mobile and an array of digital, according to sources.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.