• March 19, 2008

Web video ad network YuMe has struck a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers.

Publishers using Adaptive Campaign Engine--a new capability of the YuMe ad management system designed to help publishers match each video ad impression in their inventory to the best money-making opportunity--will gain exposure to the large number of advertisers and agencies currently buying video inventory in the SpotXchange marketplace.

Likewise, media buyers using SpotXchange to find video ad inventory will have much more inventory to choose from, given the addition of YuMe's audience of 46 million unique viewers.

SpotXchange is a platform for online video publishers to auction off available in-stream, in-game, and overlay video ad inventory. Media buyers, advertisers and agencies use SpotXchange's self-service tools to load commercials and target ad inventory made available by publishers in a transparent marketplace.

--Gavin O'Malley