EMarketer Revises Its Forecast For Online Ads Downward

  • March 21, 2008
Market research firm eMarketer has revised downward its forecast for online advertising this year to $25.8 billion from its prediction last October of $27.5 billion because of a foundering U.S. economy.

But eMarketer said that online ad spending will still increase 23% over 2007--well above the 3.3% total ad growth projected this year. Online spending growth is expected to drop to about 16% in 2009. By 2012, an anticipated boom in online video advertising, along with continued strength in established Internet ad categories such as paid search and classifieds, will help push spending growth above 20% for the first time since 2008, according to eMarketer.

--Mark Walsh

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