NBC Upfront To Unveil 52-Week Schedule
NBC, the fourth-place network among 18-49 viewers, has said it would unveil not just a fall programming lineup but a 52-week schedule. The invitation listed Ben Silverman and Marc Graboff, co-chairmen of NBC Entertainment and Universal Studios; Mike Pilot, president of NBC Universal sales and marketing; and Marianne Gambelli, president of Network Ad Sales.
The invite said the event, at NBC's New York offices, would run an hour, 1:30 p.m. to 2:30 p.m., with a half-hour question-and-answer period to follow.
The April 2 meeting is somewhat similar to the May press briefing NBC does in the morning before its typical big afternoon major multi-hour program presentation to media executives at Radio City Music Hall.
On May 12, the company will instead hold a toned-down upfront presentation that includes not just the NBC network, but all NBC Universal's different media properties. NBC had also said it would hold individual meetings with ad buyers and marketers afterward.
Last year, NBC network did $1.8 billion to $1.9 billion in upfront deals in June 2007, about the same as it inked a year before.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "NBC Upfront To Unveil 52-Week Schedule"
Leave a Comment