- Adweek, Wednesday, March 26, 2008 11:30 AM
Hal Riney, the legendary adman, passed away at the age of 75 in San Francisco this week. Riney, known for creating--and often narrating--campaigns for Bartles & Jaymes, Gallo, Perrier and Saturn,
built his company's reputation with a sense of humor and reserve. David Ogilvy once called him "far better than I ever was at my best, and he may be better than any other person I have known in this
business."
Riney never left the West Coast for Madison Avenue, as his location served as inspiration: "People who grew up around Manhattan tend to look at the world through the eyes of a New
York City person," he said 20 years ago. "People who grow up in Des Moines probably have a broader picture of our country."
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