Anheuser-Busch Ends Import Right To Grolsch

  • May 15, 2008
Miller Brewing Company will become the importer of the Grolsch brands. The deal will provide enhanced protections for Anheuser-Busch equity wholesalers. Anheuser-Busch expects the deal to close by Aug.1.

Grolsch has been imported by Anheuser-Busch since 2006 under an agreement with brand owner Royal Grolsch NV. In February, SABMiller plc, parent company of Miller Brewing, completed its acquisition of Royal Grolsch NV and the Grolsch brands.

The financial terms of the deal are not being disclosed.--Nina M. Lentini

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