• May 15, 2008

Google has topped Yahoo to become the Internet's most popular site, according to an Associated Press report Wednesday, citing the latest traffic figures from comScore.

Google's unique U.S. audience in April was 141.1 million, edging out Yahoo for the first time by just 466,00 visitors. The search giant's total represents an 18% increase from the year-earlier period, while Yahoo's audience grew 7% to 140.6 million. Microsoft Corp. was third with about 121 million.

Even so, Yahoo still leads in page views, with 33.6 billion to Google's 28.7 billion. Page views have become an increasingly important metric as a proxy for how deeply users engage with a Web site.

--Mark Walsh