Comcast To Acquire Plaxo, Add Social Networking To TV
Both deals look to accelerate the integration of online and traditional media content and distribution, as CBS and Comcast move to blend their new online communities with their TV viewing bases.
For Comcast, that will mean finding ways of leveraging Plaxo, which began life as a rudimentary contacts database, but has evolved into one of the best business and personal connections tools on the Internet, with its TV subscriber base of 24 million households, the largest of any TV operator in the U.S.
How Comcast will fuse its new social networking tools with its cable TV subscribers is anyone's guess, but the company already is a significant player online via its cable modem broadband services, as well as its Comcast.com portal.
The deal comes a week after Comcast entered a partnership with Sprint, Clearwire and Google to launch a powerful, seamless wireless communications platform, giving Comcast a powerful foothold across three screen platforms: TV, online and mobile.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Comcast To Acquire Plaxo, Add Social Networking To TV"
Leave a Comment