Jim Beam Invites Consumers To 'Post A Toast'

  • May 20, 2008
For Memorial Day, the company asks consumers to raise a glass to America's troops for exhibiting "the stuff inside."

In the Operation Homefront section of thestuffinside.com, toasts may be posted and will stay on the site until July 4. Toasts that best capture the spirit of "the stuff inside" may be considered for inclusion in Jim Beam advertising.--Nina M. Lentini

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