Motorola: Young Adults Influence Key Tech Decisions
A study of 16-27 year olds, which the technology company calls "Millennials," found that three quarters of young adults influence their parents' technology purchases -- a 71% sway over cable, DSL and dish-satellite services and 62% impact buying a HDTV set and TV programming packages.
Additionally, 70% say their expectations are far greater than their parents' when it comes to better media experiences and mobile broadband access.
Other research showed 85% of these young viewers have cable or satellite television service, and that 42% want a DVR to go along with them. Thirty-five percent of those with HDTV want to have more HD programming.
As far as newer technologies, a strong majority, 84%, want to get TV programs and movies. About the same number want to able to pause a TV program in one room and resume play in another room in the home. These mighty tech consumer also want to be able to download TV programs from a DVR to mobile players.
Says Eduardo Conrado, corporate vice president, global marketing and communications, Motorola, Inc, in a press release: "This study provides a clear barometer that shows the changes in demand and growth opportunities as Millennials continue to increase their buying power."