Online stock broker and investment services company TD Ameritrade has selected Publicis' MediaVest USA unit as its general marketing media agency, effective immediately. WPP's Mediaedge:cia was the
incumbent. MediaVest will handle strategic planning and buying responsibilities for TD Ameritrade's retail business targeted to active traders and long-term investors. OgilvyOne continues to handle
creative duties and NEO@Ogilvy continues to handle digital advertising efforts. Karsh Hagan handles both creative and media duties on TD Ameritrade's institutional business.
