IBM has picked the Viewpoint Technology for its "Can you see it?" online marketing campaign. The Viewpoint-enabled ads highlight IBM's enterprise software business as part of an overall marketing
campaign for IBM's "on demand" computing initiatives and services. The ads, which attract the user's attention through an interactive out-of-banner experience, can be seen on technology trade
publication web sites including Computerworld.com, eWEEK.com and InfoWorld.com. Each of the ads showcases one of the five IBM Software Group brands - DB2, Lotus, Tivoli, WebSphere and Rational. The
ads employ the familiar IBM tagline "Can you see it?" by inviting users to interact with the ads to "see" how IBM helps customers meet the challenges of becoming an on-demand business. For example,
the Tivoli software ad has the text "Intelligent software that drives sense and respond IT systems," next to a golf ball and the words "Putt the ball to see it." When a user mouses over the ad, the
golf ball flies out of the banner and back in, landing in the hole of an office-style putting green. The other ads have similar executions with interactive 3D objects flying out of the banner--one
with a bowling pin, one with a book, and another with a miniature model of a planet. Television ads, billboards, and print ads in the campaign have the same theme and a parallel creative design.
