• Internet News, Wednesday, May 21, 2008 10:45 AM

Paul Rossi, publisher of "The Economist," told media pros at the MediaBistro Circus conference this week that social media can actually help print publishers. Inviting readers to comment on stories, blogs and submit their own material can create a community in a way that print publications never could, he said.

"The Economist" has introduced a popular interactive debate to its site, where experts present opposing viewpoints on a hot-button issue of the day, and viewers vote on who won.

The magazine is also packing its Web site with audio content, including audio files of the entire content of the print magazine.

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