• by David Goetzl  @dgoetzl, May 22, 2008

We haven't heard corporate wordplay this clever in some time. Last year, a top Grey agency executive said he's aiming to create a "tra-digital" shop -- one equally proficient in old and new media.

Breaking down "deliverability" isues, Expedia's email marketing expert Melinda J. Smith referred to a cyberspace initiative that worked somewhat mystically.

Her term:Â "auto-magically."

The phrase elicted perhaps the second-largest laugh of the morning.

The biggest came after the cadre of Ball State students offered near-incessant Facebook praise. Jupiter's David Daniels quipped: "Welcome to the Facebook Marketing Conference."  Â