We haven't heard corporate wordplay this clever in some time. Last year, a top Grey agency executive said he's aiming to create a "tra-digital" shop -- one equally
proficient in old and new media.
Breaking down "deliverability" isues, Expedia's email marketing expert Melinda J. Smith referred to a cyberspace initiative that worked somewhat
mystically.
Her term:Â "auto-magically."
The phrase elicted perhaps the second-largest laugh of the morning.
The biggest came after the cadre of Ball State
students offered near-incessant Facebook praise. Jupiter's David Daniels quipped: "Welcome to the Facebook Marketing Conference."  Â